Our success stories are a result of Legal & General working directly with financial advisers and committing to making a real difference. In each of the examples advisers came to us to help them retain policies. We worked together to analyse the company’s MI and identified the key areas of concern. Using our market leading experience we were able to formulate bespoke recommendations, which the advisers put into practice. The outcome was positive – delivering significant improvements to their retention rates and profitability.
Click on the below Story buttons to see our three Success Stories.
SUCCESS STORY 3: A customer treated fairly
An adviser from received an EWS notification for one of his clients. He acted quickly and made contact with the client who confirmed that he had been to someone who re-broked a number of policies including the mortgage.
The adviser requested a meeting so he could review what was recommended. This is what he found:
- To reduce mortgage costs the mortgage term was extended – the adviser recommended the client replace the existing life and CIC plan held;
- The client declared he had a mole operated on the previous year – the adviser allegedly told him this was unimportant and this was not disclosed;
- The adviser was alarmed by this and suggested that the client pay out his outstanding premium within the 30 days before a DOH fell due as he felt there was the risk of a non disclosure affecting any potential claim. This was done and the plan was reinstated.
- A short time later, the client’s condition worsened and he developed cancer;
- A claim was submitted and Legal & General paid the sum assured of £78,000.
The advisers diligence and Legal & Generals Early Warning System worked together to Treat this Customer Fairly.


