Despite all the good work you do getting your clients on the books, there are always some clients who will still cancel or lapse their policies. Did you know that it is 5 times cheaper to retain existing clients than seek out new clients and that 80% of business comes from 20% of your customers? So retention can be very profitable to your business.

Click on the buttons to see 3 key points.

CUSTOMER RELATIONSHIP MANAGEMENT

Having a comprehensive database with specific data on customers could give you a competitive advantage. Using a database to contact your clients and build on your relationship will help deliver increased retention and possibly cross sales. The “sell percentage” to existing customer base should be greater than 40%.

Let us help you save lapsed policies – please get in touch with your usual Legal & General contact or alternatively email us at IFA.Retention@landg.com.