Despite all the good work you do getting your clients on the books, there are always some clients who will still cancel or lapse their policies. Did you know that it is 5 times cheaper to retain existing clients than seek out new clients and that 80% of business comes from 20% of your customers? So retention can be very profitable to your business.

Click on the buttons to see 3 key points.

COMMUNICATONS

Regular reviews, consistent communication, rewards and loyalty programmes go a long way to ensuring customers become a long term value and revenue stream for your business. Click here for our sample review letter.

Let us help you save lapsed policies – please get in touch with your usual Legal & General contact or alternatively email us at IFA.Retention@landg.com.