Despite all the good work you do getting your clients on the books, there are always some clients who will still cancel or lapse their policies. Did you know that it is 5 times cheaper to retain existing clients than seek out new clients and that 80% of business comes from 20% of your customers? So retention can be very profitable to your business.
Click on the buttons to see 3 key points.
EARLY WARNING SYSTEM
Use the EWS service. Dedicated users get great results!
When a policy lapses you not only lose commission you could also lose your relationship with your client. We have developed an innovative tool which will notify you at the earliest possible point of a clients missed direct debit payment.
The early warning system:
- Tells you of potential client, policy and commission losses as soon as possible
- Email notifications will be up to 3 times a week and within 72 hours of policies in danger of lapsing
- 4 week's data always on view
- Secure on-line access via Extranet
- Download into Excel or Database
- Provides you with an early chance to save commission
- Links in with our fast-track reinstatement service
| EWS email registration | EWS online registration* | EWS FAQ |
| EWS Information Flyer | EWS Demonstration Part 1 | EWS Demonstration Part 2 |
Making the system work for you:
When you receive an early warning it is best practice to call your client to notify them of the situation. Alternatively you may choose to send out a letter to your client highlighting the risks of cancelling a policy.
We have provided examples of retention letters, which may be suitable.
| EWS Cancelled policy reclaim 1 | EWS Cancelled policy reclaim 2 |
